The TIHC's pilot activity took place on Saturday 24th March during the B2B Forum that the Heraklion Chamber of Commerece is organizing for the promotion of local agricutural products in hotels.
The Medfest activity had great success by positive comments received by the initiators and also by the tourism stakeholders. Already there have been suggested proposals on how to improve the event next year and how to involve more tourism stakeholders. Tourism Stakeholders were Boards Members of: The Hotel Managers' Association, the Union of Rented Apartments, the Tourist Guides' Union. Each gastronomy tourism initiator had 10 minutes to present his/her business and activities to the panel of tourism stakeholders during the B2B meetings.